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Time for a Change.

Coaching is a journey that exists through both conversation and action.

It usually beings at the point and time in your life that you see or experience something that:

  1. Isn’t working
  2. Is working, but could be better
  3. Has worked up until now to get you where you are now, but won’t get you where you want to go
  4. Is working for someone else, in their life... and you’ve experienced it such that you are touched, moved, or inspired, and compelled to take action toward having something similar in your life. 

While change IS possible on your own, I invite you to consider a few things:

  • Your view of your life, and hence your ability to change it, is based on your experience of the world. This has been formulated over all the years and decades of your life, and shaped by the choices you’ve made. If you could have done it any better up until now, you would have, right? 
  • All of the actions you’ve taken up until now have created a certain momentum in your life. You’re on a certain trajectory. And there is a very good chance that you’ll continue on that trajectory, unless you make a strong, conscious effort, serious commitment and investment in changing it. 
  • You can’t observe yourself living your life while you’re living it. While you might be able to tell something is off or not right, you can’t live it while also being the impartial observer, or know what’s needed to change it. It’s why professional athletes work with coaches, and why clients hire me. 
  • There is a massive difference between being interested and being committed. While you might see things around you that aren’t working so well, change won’t happen with a casual interest or awareness. That’s why New Year’s resolutions fail before the end of January each year. 
  • There are things that you’ve probably tried to change repeatedly in your life. You think to yourself each time that you should be able to change them. You’ve even committed to doing it… and yet, decades, disappointments, and dollars later, you’re still stuck with the same problem.  

Do any of these resonate with you? If so, you may want to consider coaching.

Click the red button to the left that says “Get After It” to take the next step toward scheduling a meeting.


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About Andy.

Andy Petranek is a professional life coach, specializing in relationships, career, and personal leadership. He's been helping people create greater levels of confidence, joy, fulfillment, and success in their lives for over 25 years.

  • He hired his first life coach 26 years ago, in 1995, before life coaching was even "a thing". Since then he has been a student of self-discovery and exploration, working with coaches, coaching programs, and attending seminars, in a quest to understand life more deeply, heal himself more fully, and love himself and others more abundantly.
  • In 2013, he graduated from the University of Santa Monica with a master's degree in spiritual psychology and continues to this day to journey deeper into the physical, mental, emotional, and spiritual realms of consciousness and self-awareness.
  • He co-founded the Whole Life Challenge, a global, online health and wellness game that has had over 200,000 people participate over its 9-year history.
  • In 2004, he founded one of the first and most successful CrossFit affiliate gyms in the world, CrossFit Los Angeles
  • Using the business systems and strategies he developed at CrossFit LA, he launched a gym-system consulting business and taught hundreds of other CrossFit Affiliate gym owners how to succeed.
  • A Red Bull sponsored athlete in the sport of adventure racing, he captained teams and navigated courses all over the world in races like the Eco-Challenge and Raid Gauloises; in 2009 he became the oldest competitor to qualify for and compete in the CrossFit Games.
  • A veteran of multiple overseas deployments including Operation Desert Storm, Andy is a former United States Marine who served for four years as a combat engineer and small unit commander.

For years, Andy’s been a trendsetter and influencer in the transformational coaching and health and fitness world. His infectious laugh, ability to bring joy to even the most difficult situations, his willingness to have hard conversations, and his capacity to help others find the courage to tackle their fears have made him a community magnet for the thousands of people who have been influenced directly through his coaching.


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Finding Freedom

Before I tell you more about coaching with me, let me tell you what it isn't. It's not a pre-designed course, nor is it a program that I teach you. There is no set curriculum, process to undertake, or steps to follow. There is no pre-defined reading list, nor is there a set of assignments to follow or complete.

Your curriculum is your life. You bring that with you to every session we have together. Whatever area we're working on - relationships, family, career, job, health, mental/emotional state -  my program is based on helping you unlock those areas in which you feel trapped, stuck, or anything less than free. You are an integral part of that process, you, as the leader of your own life.

We meet together for calls every other week for a couple of hours, and between these sessions you will be “doing the work”... living your life, increasing your awareness, implementing habits, doing applicable “homework” that will help you progress forward.

Our time together starts with a minimum commitment of 6 months, but most of my clients work with me far longer. Why so long? This work isn’t easy and it takes time to see the things you need to see, do the things you need to do, to have what you really want. There are no shortcuts.

And why hire me? Why do all this work when it takes time, effort, and investment?

Because coaching with me offers you the possibility of FREEDOM.

  • Freedom from the limitations and beliefs that have you stuck where you are today.
  • Freedom from the self-imposed prison created by measuring, competing, and judging self & others.
  • Freedom from the fear, anxiety, worry, doubt, and frustration that comes from living in the future and past, rather than the present.
  • Freedom to live in possibility, to experience knowing that you are enough exactly as you are.
  • Freedom to have the life you’ve always wanted, always dreamed of, and to be the person you’ve always known that you could be!

If any of this resonates, click the red “Let’s Go” button below, and take the next step toward scheduling a meeting with me.

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Like it or not, we’re all on a journey through life that is anything but linear. Often, its boundaries are defined by the accidents, mistakes, missteps, and wrong turns we make along the way. Though it’s not a journey we can opt out from, the choice we all get to make is,”How?”

For me, that answer has always been to experiment around the boundaries for each of the five realms (physical, mental, emotional, spiritual, and financial) - to play with, explore, test, question, and disrupt the status quo. To always be growing.

Who You Are as an Act of Creation

What makes you, You?

I spend a lot of time sitting with that question.

Are you you because of your name, your title, your job, your accomplishments, the number of kids you have, how you spend your day, what sort of good person you are, the car you drive, the size of your bank account?

And if you’re not you because of those things, then what are you because of?

It’s a real mind-twister.

Up until now, the evidence I’ve compiled for who I am has come from looking around at both…

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Waiting Your Life Away

“I need to get in shape first. You know… before I start… I need to clean up my act, stop drinking, eat better, start doing some basic exercise… and THEN, THEN I’ll be ready.”

So let me get this straight…

What you’re saying is that you’re going to start doing something that you haven’t been successful doing in YEARS, something that has resulted in your decline in health, mobility, strength, and general aliveness slowly and consistently over the past THREE DECADES. You’re going to “succeed” at this first… and THEN… THEN you’ll be ready to begin?

I heard this over and over again as a gym owner.

But it’s not limited to a conversation about health and fitness.


Consider ANY area of your life where you are lacking ALIVENESS. Career. Relationship. Family. Friends. Job. Where things aren’t…

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Finding F-U-N in Your Everyday Life

What if you could infuse more fun, playfulness, creativity, and wonder into your life… even in the face of the hard stuff?

What if you looked at the obstacles as mere new opportunities to grow, learn, explore?

That IS what you did when you were learning how to walk… I guarantee it.

Get over yourself. Inject some fun. Laugh at yourself. Relax… be en-joy! 😂🤣😝

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A Journey Into the Cosmos

Up until very recently, the exploring and adventuring in my life have all been in the physical realm… mountain biking, snowboarding, skiing, mountaineering, whitewater kayaking, outrigger paddling, rock climbing, trekking, orienteering, surfing, adventure racing.

A little over a year ago, I discovered a different sort of adventure… this one doesn’t even require leaving your living room. It’s an inward adventure, an exploration of the mind, heart, and soul… of consciousness itself. And access to it is through the use of conscious-altering medicine. My preference thus far – magic mushrooms also known as psilocybin.

Friday night was one such journey. A sacred medicine ceremony with three of my best friends and two guides (also called sitters).

The adventure began with a small dose of MDMA – a heart opener. The process of allowing the medicine to “do its thing” can be challenging for me. It takes a while (as much as 75 minutes), and waiting for…

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Listening your way out of the anxiety, fear, and worry wormhole.

There is nothing like back pain to bring you into a state of total despair.

I was just standing there. I was looking into the bathroom mirror getting ready to bend over to grab my shaving cream, brush, and bowl from under the sink. But I hadn’t started to move yet.

Out of nowhere, I felt this crunching movement in my lower back on the left side, somewhere around my glute/sacrum. The movement occurred completely on its own. It was creepy… like something or someone was in there with a light jackhammer, jostling things around without me having anything to do with it.

Right after that, pain. Not terrible as I had expected, but pain, nonetheless. It wasn’t debilitating. I finished shaving.  And I decided that I could do some mobility work on it… so I spent time on my vibrating foam roller, hung upside down, and used my psoas release tool on it.

And while none of these things brought relief, I felt pretty okay.

Went for a hike with the family. The walking actually felt good. Mobility for the spine.

No better, no worse. I changed up my morning routine and went for a 30-minute walk instead of my usual 5 min walk/15 min run. I also skipped yoga for the first time in about 3 months. Status quo…

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Too Much of a Good Thing?

I’ve been really committed to my morning routine now for over a year. I haven’t missed a morning of meditation in about 450 days. And the number of days I’ve missed at morning walk/run or twenty-minute yoga session I can count on one hand.

That means that in the past 15 months, I’ve walked/run over 700 miles and done over 150 hours of yoga. Not a lot when looking at it day-by-day, but quite a bit in accumulation.

My morning routine does a few things for me:

It jump-starts my day, getting me started off on the right foot and in the best possible mental, emotional, spiritual space.
It gets me “in the game” from the very moment I wake up. To get all the elements of my morning routine in before I have coffee or get my son off to school, I have to be present, focused, and willing to keep all other aspects of life and its distractions out of view. This is a great practice of focus for me.
It mobilizes my spine (walking), jump-starts my energy systems, circulatory system, and metabolism (run). It creates length and flexibility in my muscles, joints, and tendons… and trains my focus and balance (yoga). It connects me to my higher self, God, and the Universe, and helps me create space from the constant barrage of thoughts generated by my mind (meditation)

I’ve gotten so good at it over the past year, that I rarely miss… even when on vacation or traveling….

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Information Overload

Enough is enough. My brain is FULL. It’s full of important stuff – busy keeping track of all the ins and outs of running a business, keeping life organized, working with clients, and getting things done. I must say, does a pretty good job of keeping it all organized, most of the time.

But when I use it for these things, it occupies itself with mental activities that are all lower level tasks, easily organized on paper, in a calendar, or in a system. And… this gets in the way of creating space and time for far more meaningful and important tasks – creativity, expansion, spiritual growth, and simply being present.

While I’ve known this for years, I’ve never come up with a reliable system for holding the massive amount of information I need to keep track of as well as read, watch, learn, and process every day.

It’s not for a lack of trying…

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Walking Backward, Progressing Forward

It might be hard to tell from the picture above as it looks a little creepy… but it’s a shot of ME walking backward, dragging a sled with 90 pounds of weight on it.

Have you ever gone for a walk in your neighborhood, but instead of walking forward, you walk backward? The looks you get? Crazy! I can only imagine what people are thinking… there goes that kook!

In 35 years of training for sport and fitness, I never once considered walking backward… and I definitely never thought I might be dragging a weighted sled on my driveway, at night, BACKWARDS!

But that is exactly what I’ve been doing.


About 3 years ago I injured my right knee. A meniscus tear. It required surgery. As a bonus, I also had a “Baker’s Cyst” behind the knee courtesy of the fluid draining from the knee. Not painful, just really irritating.

I tried a lot of things to improve it over the past three years. Nothing has worked…

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On Building a Bookcase and Finding the Light

I started a project 3 days ago – building a new bookshelf.

I built in my head… out of black iron pipe with wooden shelves. I planned on making the first shelf low/high enough that it could function as an alter for my meditation/spiritual practice.

I didn’t draw it out on paper – doh! Instead, I decided I’d keep it all organized in my head (with a little help from notes in my iPhone.) Massive mistake!

I planned on it taking one day, Saturday, and thought worst-case scenario, it COULD run into part of the day Sunday.

Of course, there were things I didn’t consider… like I really didn’t know what height I wanted the alter and the other shelves to be. It hadn’t occurred to me that I might have to tinker with it and BE with it so that the position of the alter and shelves FELT right. And because changing shelf height meant swapping out little pieces that are screwed together like iron Legos, I had to make multiple trips back and forth to Home Depot…

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Music, Meditation, and Tears

Music has a magical way of opening up my heart. I wonder… is this for everyone, or just me?

This morning as I was meditating, this song came on. I don’t actually know the name of it, as it’s on my meditation playlist that has hundreds of songs on it that I listen to regularly for meditation. And since I’m listening during meditation, it’s not like when I hear a song I like, I stop meditating, pick up my phone, check out the name of the song and click the like button!

So this morning, when this song came on, I could immediately feel it touch something inside me. It was like a direct connection to my heart and soul. Suddenly tears started to flow, from just a trickle to a full-on sobbing. For no apparent reason.

And it felt soooooooo good. So healing. So welcome. Something between sadness and joy. It was…

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What If Everything We Know As Real is Just A Sham?

Up until about a year ago, I didn’t have any reason to question reality.

I knew that a tree was a tree, a car was a car, and yes, another person was, well, another person. I KNEW this. No one had to tell me, convince me, nor did I even have to think about it. It was MORE than just fact, it was direct KNOWING.

But about a year ago, I went on a journey into a world that I never knew existed. One that has been right under my nose since the first day I was born, but that I had no capacity to see or experience.

The journey, or sacred medicine ceremony as I call it now, took me into the far reaches of consciousness and gave me an experience of things unlike anything I had ever known. Beliefs that I’ve always had about myself, ones that I knew were generated in thought and self-judgment but that were always very real and present each and every day (I’m not enough. I’m not worthy.) that just got obliterated while…

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More Discipline or More Compassion?

Finding the balance between self-discipline and self-compassion can be challenging. The question I ask myself when in the moment of deliberation is, “What SERVES me most right now?”

Now, at 5:15 am, it can be very easy to tell myself that being compassionate is what serves… “Go ahead, Andy, hit snooze, stay in bed! After all, the sleep/rest will do you some good.”

And while that might be true, it could be a self-manipulation (aka. lie).

My ego will do just about anything to keep me safe. And at 5:15 am, being safe means staying in bed. Period.

But I also know that staying in bed will definitely NOT serve me (unless I went to bed after 11:00 pm the night before – and maybe not even then).

How do I know that?

Well, if I don’t get up at the time I committed to the night before, when I was of sound mind and judgment, then I won’t have time to give myself…

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