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Time for a Change.

Coaching is a journey that exists through both conversation and action.

It usually beings at the point and time in your life that you see or experience something that:

  1. Isn’t working
  2. Is working, but could be better
  3. Has worked up until now to get you where you are now, but won’t get you where you want to go
  4. Is working for someone else, in their life... and you’ve experienced it such that you are touched, moved, or inspired, and compelled to take action toward having something similar in your life. 

While change IS possible on your own, I invite you to consider a few things:

  • Your view of your life, and hence your ability to change it, is based on your experience of the world. This has been formulated over all the years and decades of your life, and shaped by the choices you’ve made. If you could have done it any better up until now, you would have, right? 
  • All of the actions you’ve taken up until now have created a certain momentum in your life. You’re on a certain trajectory. And there is a very good chance that you’ll continue on that trajectory, unless you make a strong, conscious effort, serious commitment and investment in changing it. 
  • You can’t observe yourself living your life while you’re living it. While you might be able to tell something is off or not right, you can’t live it while also being the impartial observer, or know what’s needed to change it. It’s why professional athletes work with coaches, and why clients hire me. 
  • There is a massive difference between being interested and being committed. While you might see things around you that aren’t working so well, change won’t happen with a casual interest or awareness. That’s why New Year’s resolutions fail before the end of January each year. 
  • There are things that you’ve probably tried to change repeatedly in your life. You think to yourself each time that you should be able to change them. You’ve even committed to doing it… and yet, decades, disappointments, and dollars later, you’re still stuck with the same problem.  

Do any of these resonate with you? If so, you may want to consider coaching.

Click the red button to the left that says “Get After It” to take the next step toward scheduling a meeting.


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About Andy.

Andy Petranek is a professional life coach, specializing in relationships, career, and personal leadership. He's been helping people create greater levels of confidence, joy, fulfillment, and success in their lives for over 25 years.

  • He hired his first life coach 26 years ago, in 1995, before life coaching was even "a thing". Since then he has been a student of self-discovery and exploration, working with coaches, coaching programs, and attending seminars, in a quest to understand life more deeply, heal himself more fully, and love himself and others more abundantly.
  • In 2013, he graduated from the University of Santa Monica with a master's degree in spiritual psychology and continues to this day to journey deeper into the physical, mental, emotional, and spiritual realms of consciousness and self-awareness.
  • He co-founded the Whole Life Challenge, a global, online health and wellness game that has had over 200,000 people participate over its 9-year history.
  • In 2004, he founded one of the first and most successful CrossFit affiliate gyms in the world, CrossFit Los Angeles
  • Using the business systems and strategies he developed at CrossFit LA, he launched a gym-system consulting business and taught hundreds of other CrossFit Affiliate gym owners how to succeed.
  • A Red Bull sponsored athlete in the sport of adventure racing, he captained teams and navigated courses all over the world in races like the Eco-Challenge and Raid Gauloises; in 2009 he became the oldest competitor to qualify for and compete in the CrossFit Games.
  • A veteran of multiple overseas deployments including Operation Desert Storm, Andy is a former United States Marine who served for four years as a combat engineer and small unit commander.

For years, Andy’s been a trendsetter and influencer in the transformational coaching and health and fitness world. His infectious laugh, ability to bring joy to even the most difficult situations, his willingness to have hard conversations, and his capacity to help others find the courage to tackle their fears have made him a community magnet for the thousands of people who have been influenced directly through his coaching.


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Finding Freedom

Before I tell you more about coaching with me, let me tell you what it isn't. It's not a pre-designed course, nor is it a program that I teach you. There is no set curriculum, process to undertake, or steps to follow. There is no pre-defined reading list, nor is there a set of assignments to follow or complete.

Your curriculum is your life. You bring that with you to every session we have together. Whatever area we're working on - relationships, family, career, job, health, mental/emotional state -  my program is based on helping you unlock those areas in which you feel trapped, stuck, or anything less than free. You are an integral part of that process, you, as the leader of your own life.

We meet together for calls every other week for a couple of hours, and between these sessions you will be “doing the work”... living your life, increasing your awareness, implementing habits, doing applicable “homework” that will help you progress forward.

Our time together starts with a minimum commitment of 6 months, but most of my clients work with me far longer. Why so long? This work isn’t easy and it takes time to see the things you need to see, do the things you need to do, to have what you really want. There are no shortcuts.

And why hire me? Why do all this work when it takes time, effort, and investment?

Because coaching with me offers you the possibility of FREEDOM.

  • Freedom from the limitations and beliefs that have you stuck where you are today.
  • Freedom from the self-imposed prison created by measuring, competing, and judging self & others.
  • Freedom from the fear, anxiety, worry, doubt, and frustration that comes from living in the future and past, rather than the present.
  • Freedom to live in possibility, to experience knowing that you are enough exactly as you are.
  • Freedom to have the life you’ve always wanted, always dreamed of, and to be the person you’ve always known that you could be!

If any of this resonates, click the red “Let’s Go” button below, and take the next step toward scheduling a meeting with me.

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Like it or not, we’re all on a journey through life that is anything but linear. Often, its boundaries are defined by the accidents, mistakes, missteps, and wrong turns we make along the way. Though it’s not a journey we can opt out from, the choice we all get to make is,”How?”

For me, that answer has always been to experiment around the boundaries for each of the five realms (physical, mental, emotional, spiritual, and financial) - to play with, explore, test, question, and disrupt the status quo. To always be growing.

The Sacred Hour Challenge – Learnings

Today is the last day of January. It’s also the last day of something I started on January 1 called the Sacred Hour Challenge, which was to create and honor one hour at the beginning of every day of the month of January. What you put in that hour was almost completely up to you. Almost, because you could not fill it with communication with the “outside world” of any kind, i.e. things like news, social media, email, texts, phone calls, or something that distracts you from your purpose during this hour, to focus your attention inward.

Here’s what I learned:
1. Avoiding the temptation of all the options to see and communicate with the outside world that my iPhone affords IS POSSIBLE. Prior to this month, I had tried and failed many times to avoid the temptation of the dreaded notification badges on apps, the attraction to the possibility…

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On Creating and Eliminating Anxiety

Do you know how you can create an entire future fantasy for yourself in the blink of an eye?

Like after you’ve gone out on a first date with someone you like and you’ve suddenly created a future with them where you’ve dated, married, moved into a big house, had kids, etc?

It’s your mind’s full-time job to protect itself and your ego from annihilation by constantly predicting the future by evaluating the past… so that it can make sure you’re prepared for the worst.

It spends every moment of every day doing this… and making sure that you know all the ways you haven’t measured up.

In addition to creating an impossible to please inner critic, this mental obsession with predicting…

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On Finding Your Soulmate

We’ve been conditioned by the ongoing cultural narrative in the world that we should be seeking out, looking for, and ending up with our soulmate.

You know… that perfect person who “completes you”?

Does that person even exist? And why do you need “completing”? What makes you think you aren’t whole and complete exactly as you are?

What if your soulmate is the person right under your nose?


What if the love you’ve been seeking is the very love that you need first to give to yourself, unconditionally?

What if by giving yourself that love, you fill your cup to overflowing, so that…

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Who or what is dictating the speed of your life?

If you’re moving fast through your life, there is only a certain amount of detail you can see. And for most of us, when we’re moving that fast, it feels borderline out of control. I was talking to a client today… for her, that means focusing outwardly on all her responsibilities in her life (family, kids, work, relationship, health, home) and making sure they are all taken care of. She goes on, barreling along through her life at breakneck speed, white-knuckling the steering wheel, hoping she can keep all the plates balanced, seeing as much as she can see, while…

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The ONLY step you need to take to create the life you’ve always wanted!

Tell the truth. I’ve heard that since I was a kid. So I did tell the truth… I was a Boy Scout and a US Marine for goodness sake. But as I’ve found out much later in life, there are many layers to the truth. And while telling the truth at the outermost layer can be difficult to begin with, telling the REAL, RAW, and RELEVANT truth to yourself about yourself and your life… well, it can be so difficult, that it’s completely obscured from your vision. For me, it was telling myself the truth about the really deep lack…

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We’re so good at suffering, we don’t even realize we can choose NOT to!

Have you ever noticed your incredible ability to tolerate suffering? We spend 30, 40, 50 years of our life developing mental and emotional habits that create life for us the way it is, the way we know it. These habits are all about proving to ourselves (and others) that we are enough, we’re worthy, and we’re not imposters. But here’s the catch… we never believe it! No matter hard we try, how well things might go in our life, we never do enough to prove to ourselves that we’re enough and worthy. And so we suffer in self-judgment. And… we’re…

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Sometimes you just need to get out there and test yourself

It’s easy to sit back in the comfort of your easy chair, look out at the world and say, “I could do that if I really wanted to.” It’s also sometimes useful to look at things in your life through the lens of, “It’s just practice,” in order to relieve you from the anxiety, fear, and worry that can come with performance anxiety. However… NOTHING compares to stepping foot into the arena with a willingness to compete, to test yourself against yourself and others, with a desire to give your best and a willingness to fail if that’s what’s destined….

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Who stands up for you when YOU need standing up for?

Life is constantly pulling at us all… 24/7. Kids, boss, carpool, spouse, employees, birthdays, reports, food shopping, meetings, email, texts, social media, getting gas, doctor visits. It’s a never-ending stream of things, people, and responsibilities… honestly, it’s no wonder that for most of us, there is NO TIME left over for us at the end of the day. And therein lies the problem. Do you want a sure-fire way to NOT get what you want out of your life? Simple – DO NOT include yourself in that list. DO NOT make yourself a priority. DO NOT keep commitments to yourself….

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“I don’t mind what happens.”

“I don’t mind what happens.” Do you mind what happens? If you don’t think so, perhaps ask yourself in a different way. Do I get triggered, upset, angry, resentful, disappointed, anxious, worried, stressed, peeved, depressed, etc? If the answer is no to ALL the above, then I’d say you pretty much don’t mind what happens, and your life is probably looking pretty fantastic! Congrats! But if you do mind, if you do get upset or triggered or have feelings like those described above, then it’s a great sign that there is INNER work to be done. Why? Because it’s the…

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Life happens in spite of us, and will go on without us

Life is incredible. The grandiosity of the universe in its magnitude. The incredibleness of the parts of even just this planet that we can’t see, but know are there. And what about the entire ecosystems of life going on inside our bodies… that we don’t have to pay one bit of attention to for it to function properly and keep us alive? Life always finds a way. It’s a miracle, really. Fills me with gratitude. Renews faith. Builds trust. Pulls me out of fear of the future or judgment of the past and brings me fully face-to-face with the uncertainty…

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On having the courage to NOT know or have the answer

Have you ever felt pressure to get the right answer? To KNOW what you’re going to say before you say it? To KNOW you’re not going to sound stupid when you open your mouth? To know more than everyone else around? I have. That mindset “visits” me every day… sometimes affecting everything I do, and other times just serving as a reminder of my desire to not “live” there. Of all the possible things to know in the universe, I KNOW very little of them. The place that is “all that I know” is tiny… and is not so intriguing….

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What’s Your Rush

I’ve been in a hurry all of my adult life. I’ve lived most it thinking that: – if it takes the ‘normal’ person 60 minutes to do something, I can do it in 30 – If I don’t follow up on that, chances are it won’t get done – I need to jump on getting started because I want to be ahead of the game – I need to hurry up and seal the deal because if I don’t, they might find out the truth and not stick around – If I don’t hear back from someone relatively quickly, I…

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